Any writing that promotes and sells a product or a service is known as copywriting. It is also known as business writing. It is the art and science of scripting words to not only promote and sell but also to persuade the reader about the product or service. Radio commercials, sales letters, commercials and even [...]
In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled “Persuasion Architecture”. This video tutorial explains how, just like any other type of writing, a sales letter must have a STRUCTURE.
In fact, I would require my students to study famous direct marketing pieces and determine what [...]
Copywriting, which is the most fundamental skill in any online business, is an important part of Internet advertising. It is the art of writing sales and marketing materials, which can promote your business on the Web. Being able to learn and master this art can help your business stand out from all the other online [...]
There are many elements that come together to create a successful corporate website. Of course a website should offer visual interest, including appropriate and compelling graphics within an interesting but clearly laid out site. A professional corporate website should also be well written and navigable. This is often where small businesses and corporations make grave [...]
A Copywriter is a Salesperson in Print
So, now ask yourself the question again, do I need a copywriter? The answer is, of course, no. Not if you don’t want to sell things through advertisements or your website. Or, if you don’t care that your sales letters aren’t targeted or well written. But, if like most [...]
Search engine optimisation (SEO) copywriting is the technique of writing effective text that is not only viewer friendly but targets specific search terms by placing keywords/search terms strategically within the text and other on-page elements such as title, headings, meta tags etc which optimises the chances of your webpage being ranked highly by search engines [...]
Keyword density is one of the bigger challenges that you have to face when implementing any SEO strategy. You don’t maximize your SEO copywriting if you use too few of those keywords, while you risk getting penalized by the search engines (Google in particular) if you use too much. For most SEO implementers and web [...]
You probably know by now that there’s a very big difference between plain old SEO copywriting and anything that can be considered ‘good’ writing. The bare minimum of SEO copy will just make your business visible to the search engines; good writing makes you look attractive to customers. Here are three characteristics that will convert [...]
Avoid the temptation to be clever or funny at all costs if you are providing your own online copywriting. The temptation is a huge one sometimes, but you will be better off if you fight it.
Why? No one wants to do business with a jokester.
It is more important to be honest and earnest with your [...]
So you want to be a better online copywriter, huh? You may be good at writing -getting straight A’s for research reports and that sort of thing. But online copywriting is different sort of animal. And as good as you may be at your game. This one has a few rules of its own.
When you [...]
Correct copywriting for Search Engine Optimization (commonly referred to as SEO) is a very difficult task even for us experts. Before we send out any content for SEO copywriting our SEO copywriters go over multiple drafts and have several people look at it. SEO copywriting requires a fine balance of including keywords, remembering [...]
Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are prepared to work, almost anyone can learn. That said, almost anyone can learn to play the piano – but they won’t get to Carnegie Hall! It’s a discipline that’s totally different in many ways to, say, fiction writing. [...]
Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said “getting started!” So that’s what I’ll show you how to do here.
It’s the old “What comes first? The chicken or the egg?”, applied to a new career in copywriting.
One [...]
In 10 short years, websites have evolved from business novelty to necessity, perhaps now the most important part of a business’ marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way for companies to communicate with their customers and prospective [...]
Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting.
There is a great deal of demand for Web copywriting today as more and [...]
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